Self Employed Mortgage Leads
If you're a mortgage lender, broker, or bank, you understand the importance of growing your client base. One of the most lucrative and often overlooked segments of the mortgage market is self-employed borrowers. Self-employed individuals represent a unique opportunity for mortgage professionals to expand their reach, generate higher-quality leads, and increase conversions. However, targeting self-employed mortgage leads requires a tailored approach that ensures your marketing efforts hit the mark. That’s where our specialized PPC services for mortgage lenders come in.
In this detailed guide, we’ll explain why self-employed borrowers are a golden opportunity, the challenges they present, and how our PPC services can help mortgage lenders effectively target this market and close more deals.
Why Should Mortgage Lenders Target Self-Employed Borrowers?
1. Growing Market Segment
The self-employed workforce has been growing steadily over the years, driven by the rise of freelancers, contractors, entrepreneurs, and small business owners. According to recent studies, approximately 30% of the U.S. workforce is self-employed. This number is expected to continue to grow as more individuals pursue freelance careers or establish their own businesses. With this surge in self-employed borrowers, mortgage lenders have an incredible opportunity to tap into an expanding market.
2. High Earning Potential
Self-employed borrowers, often business owners or entrepreneurs, may have higher income potential than traditional W2 employees. They tend to have more flexible income streams, which can result in more significant loan amounts and higher-quality leads. In fact, these individuals often require mortgages for luxury homes, investment properties, or other high-value real estate, leading to larger commissions for lenders.
3. Less Competition, Higher ROI
While targeting self-employed borrowers requires a nuanced understanding of their financial situation, it also means less competition. Many lenders and brokers shy away from self-employed leads because of the perception that they’re more complex to assess. However, with the right marketing strategy, you can position yourself as the go-to lender for this group, leading to higher conversions and a more profitable ROI.
4. Increased Need for Specialized Mortgage Solutions
Self-employed individuals often face unique challenges when it comes to securing a mortgage. Unlike salaried employees, they may have irregular income, deductions, or business expenses that make traditional mortgage qualification difficult. As a result, they often need specialized loan products, such as bank statement loans, self-employment verification programs, and more. As a mortgage lender, offering tailored solutions for self-employed borrowers can differentiate you from competitors and establish you as an expert in this niche market.
5. Less Dependence on Traditional Credit Scoring
Self-employed borrowers often have credit scores that may not reflect their true financial picture. With specialized mortgage products such as alternative documentation loans, you can serve self-employed leads who may be overlooked by traditional lenders. These types of loans allow you to use bank statements, business financials, and other non-traditional forms of income verification, making it easier for self-employed borrowers to qualify for mortgages.
How We Can Help You Target Self-Employed Mortgage Leads with PPC
At Mortgage PPC, we specialize in running high-converting PPC campaigns for mortgage lenders like you. Here’s how we can help you effectively target self-employed mortgage leads and increase your loan origination volume.
1. Customized PPC Campaigns for Self-Employed Borrowers
Self-employed borrowers require a unique approach to lead generation. We’ll help you create PPC campaigns that speak directly to their needs and concerns. From targeted ad copy to specialized landing pages, we ensure your message resonates with self-employed individuals, offering solutions to their specific challenges. Our team uses advanced targeting strategies to ensure your ads are seen by individuals who are actively searching for mortgage solutions tailored to their situation.
2. Advanced Keyword Targeting
We conduct extensive keyword research to identify the most relevant and profitable search terms for self-employed mortgage leads. Our experts use a combination of high-volume keywords like “mortgage for self-employed,” “self-employed mortgage loans,” and “alternative documentation loans” along with long-tail, hyper-targeted keywords that attract the right leads. By targeting these specific keywords, we ensure your ads reach self-employed individuals who are looking for mortgages that cater to their unique financial needs.
3. Lead Qualification and Optimization
We understand that not all self-employed leads are created equal. Our PPC campaigns are optimized for lead qualification, ensuring that only the most relevant prospects are directed to your landing page. Through the use of advanced targeting strategies, such as demographic segmentation, geographic targeting, and device-specific adjustments, we refine our campaigns to drive the highest quality leads.
Additionally, we employ tools like call tracking and form submissions to measure the quality of your leads, ensuring they meet your specific criteria. This way, we help you avoid wasting ad spend on unqualified or low-quality prospects.
4. Compelling Ad Copy and Landing Pages
Self-employed borrowers face unique challenges when trying to obtain a mortgage, and your ad copy should reflect that understanding. We craft compelling, empathetic, and informative ad copy that resonates with this audience. Whether it’s highlighting your specialized loan products or showcasing your expertise in helping self-employed individuals secure financing, we ensure your messaging is clear and persuasive.
In addition to compelling ad copy, we design custom landing pages that are optimized for conversion. These pages speak directly to the pain points of self-employed borrowers, addressing their concerns and offering a clear path to applying for a mortgage. We ensure these landing pages are user-friendly, easy to navigate, and optimized for mobile users, who make up an increasing percentage of mortgage inquiries.
5. Remarketing and Retargeting
Not all self-employed borrowers will convert on their first visit to your site. That’s why we implement remarketing and retargeting strategies to stay top-of-mind and guide leads through the decision-making process. By showing targeted ads to users who have previously interacted with your brand, we help increase the likelihood of conversion.
6. Detailed Analytics and Reporting
We provide in-depth analytics and reporting to track the success of your PPC campaigns. From cost-per-click (CPC) to conversion rates, we ensure you’re getting the best return on investment (ROI). We continuously monitor campaign performance, adjust bids, and refine targeting to optimize for the best possible results.
Why Choose Us as Your PPC Partner for Self-Employed Mortgage Leads?
Proven Expertise in the Mortgage Industry
Our team has extensive experience in the mortgage industry and a deep understanding of the unique challenges and opportunities of targeting self-employed borrowers. With this knowledge, we design PPC campaigns that are not only effective but also compliant with industry regulations.
Data-Driven Approach
We don’t rely on guesswork. Our approach is rooted in data, ensuring that every decision we make is backed by comprehensive analysis. From keyword research to ad optimization, we use data to guide our strategy and continually improve campaign performance.
Increased Conversion Rates
Our combination of targeted ads, optimized landing pages, and high-quality lead generation tactics means your conversion rates will increase. We focus on attracting the right leads, reducing wasted ad spend, and driving higher-quality conversions that result in more closed loans.
Generate Exclusive Self Employed Mortgage Leads
The self-employed borrower segment is a rapidly growing, highly lucrative market that offers immense opportunities for mortgage lenders. By targeting self-employed mortgage leads with the right strategy, you can generate high-quality leads, close larger loans, and stand out in a competitive marketplace.
At [Your Company Name], we specialize in creating customized PPC campaigns designed to help mortgage lenders successfully target self-employed borrowers. From keyword targeting to advanced lead qualification and conversion optimization, our team has the tools and expertise to help you reach and convert this valuable market segment. Contact us today to learn how we can help you grow your mortgage business by targeting self-employed borrowers with high-converting PPC campaigns.